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Lesson 8 Accessing website information
Objective Techniques to Design a Web Site

Making Information easy to Access

Describe ways to design a website for easy information access.
When designing a website, you need to make sure that users can find the information they are seeking fast and easily. One way to do this is to add search capabilities to the site. Two search features you can add to your site are a Static index or Site map and a search engine.

Static index/Site map

This type of search feature is simply a Web page within a site with hyperlinks to the different content on that site. This type of searching is not interactive, users do not have the option of typing in a keyword or phrase. Instead, users are given a list of content to choose from and must click links until they locate the information.

This is a test to see if the background will change.

Marketing Conversion
Marketing consisting of the three components 1) Marketing, 2) Conversion, 3) Retention

Search engine

Question: What type of service do Search Engines provide?
Search engines provide a service that allows users to search for and discover information on the internet. They provide a powerful and convenient way to find relevant content on the web, such as websites, images, videos, news articles, and more. Search engines work by using complex algorithms that analyze and index the vast amount of information available on the web. When a user enters a query or keyword phrase into the search engine, the engine scans its index and returns a list of relevant results based on factors such as relevance, popularity, and authority. Search engines also provide a range of features and tools to help users refine their search results, such as filters, advanced search options, and personalized recommendations. They also use machine learning and artificial intelligence techniques to improve the relevance and accuracy of search results over time. In addition to providing a search service, search engines also generate revenue through advertising. They allow businesses to place ads alongside search results, and generate revenue through pay-per-click (PPC) or cost-per-impression (CPM) models. Overall, search engines provide a valuable service that helps users to discover and access information on the web, and provides businesses with a powerful platform for advertising and reaching new customers. Search engines provide an interactive way for users to find information on a particular website. They are considered secondary navigational devices and are most useful when you know what you are looking for. This is called known item searching. website developers can build a search engine into their site. Users can then type in keywords for faster results. An example of a website that allows users to do keyword searches within their site is Amazon.
An effective search engine is essential for sites rich with content, such as descriptions of many products or archives of many files. A well-designed search engine is a powerful navigational tool for an experienced or a novice Web user.
In the next lesson, more about browser and cross-platform compatibility issues in Web design will be discussed.

Using Search Engines

Click the following link to explore a variety of sites with search engines.
Using Search Engines