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Lesson 1

Creating Signs-Metaphors

Identifying Success Factors and Risks in creating Signs and Metaphors

In previous modules, we have discussed the implementation of signs and metaphors as being made up of three general stages of work:
  1. determination of needs,
  2. creation, and
  3. evaluation.
You have learned that needs can be determined by studying client documents and the results of audience analysis. The middle stage, creation, encompasses a good deal of thought and work. In a previous lesson, you learned that creating signs and metaphors is a process affected by the following success factors or risks:
  1. Adapting to audience demographics
  2. Globalization of content and visuals
  3. Human-Computer Interaction (HCI) and User-Centered Design (UCD)
  4. File size and file format
  5. Web-safe colors
  6. Cross-platform considerations for typography
  7. Readability

Managing risks

In addition to the above, there are several other factors you will need to keep in mind. In this lesson, you will learn strategies for managing risks as you create signs and metaphors of your site. And finally, you will look at the process of evaluating the effectiveness of your signs and metaphors.
When you finish this module, you will be able to:
  1. Describe how consistency contributes to success or failure of a site
  2. Explain how signs and metaphors are connected with information architecture to ensure a successful site
  3. Describe the approval process and strategies for streamlining
  4. Explain the value of documenting approaches before continuing with further design work
  5. Describe the elements of the Creative Brief
  6. Describe the elements of the Editorial Brief
  7. Explain methods of evaluating the success of signs and metaphors
In the next lesson, you will learn how consistency contributes to success or failure of a site.

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