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Lesson 3 Web Development Process Model
Objective What is the Web Development Process Model?

Web Development Process Model

Six-phase cycle of the Web Development Process Model

The Website Development Process is a six-phase cycle that requires a design team to complete design documents, called deliverables, before proceeding to the next phase. Activities for completing the deliverables are assigned to specific members of the design team at each phase in the process.
The development cycle begins with Discovery and concludes with the Post-Delivery phase. However, as you will see, the cycle does not really end, but loops back to the Discovery phase, accounting for one of the few absolutes regarding Web design: The site is never final. The following MouseOver illustrates the phases and the major deliverables of each phase. Pay close attention to which documents are delivered at each phase, and think about how they fit into the process at that point.

Six Phases of the web deployment process
  1. Discovery Phase: Statement of Need, Request for proposal (RFP) developed
  2. Definition: Web design team submits a response or proposal, phase concludes with signed contract
  3. Design: Marketing Plan, Creative Brief, Navigational Brief, Editorial Brief, Requirements Definition Document, Design and Architecture Specification
  4. Development : Design team produces web site, based on client-approved specifications
  5. Delivery: Site documentation, Maintenance plan, Quality Assurance Plan, Legal documentation
  6. Post-Delivery: Maintenance checklist, usage metrics established.

Web Development Process

When does the process end?

Web site development is continuous and iterative. Once a site is launched, it continues to grow and evolve. Each time a component is added to a site, the Web development team is likely to follow an abridged version of the original development process, adding to the original deliverables information about new features. In the process cycle, Post-Delivery loops back to Discovery.

What are the Documents?

Throughout the Web Site Development Process, the Web team will work with the various components of the Web Interaction Model.
For example, during the Design phase, the team will initially describe the signs and metaphors in a document often referred to as the Creative Brief. The information architecture is detailed in the Navigational Brief and strategies regarding software, hardware, and the network are described in the Requirements Definition and the Design and Architecture Specification. The following SlideShow provides a high level model for how the process works:

1) Discovery comes first, when initial contact between parties is established, and general requirements are assessed.
1) Discovery comes first, when initial contact between parties is established, and general requirements are assessed.

2) During the definition phase the client team and design team develop a contract based on client needs and Web team capabilities. The phase concludes with a signed contract.
2) During the definition phase the client team and design team develop a contract based on client needs and Web team capabilities. The phase concludes with a signed contract.

3) When the needs are defined, the team outlines their ideas in the Design phase.
3) When the needs are defined, the team outlines their ideas in the Design phase.

4) With approval of the design, the team can proceed to carry out the plan in the Development
4) With approval of the design, the team can proceed to carry out the plan in the Development phase.

5) The team delivers the finished product to the client in the Delivery phase
5) The team delivers the finished product to the client in the Delivery phase.

6) Post delivery completes the procedure with documentation and plans for ongoing maintenance, including site metrics. The cycle then loops the whole process back again to the Discovery phase.
6) Post delivery completes the procedure with documentation and plans for ongoing maintenance, including site metrics. The cycle then loops the whole process back again to the Discovery phase.


  1. Discovery comes first, when initial contact between parties is established, and general requirements are assessed.
  2. During the definition phase the client team and design team develop a contract based on client needs and Web team capabilities.
  3. When the needs are defined, the team outlines their ideas in the Design phase.
  4. With approval of the design, the team can proceed to carry out the plan in the Development phase.
  5. The team delivers the finished product to the client in the Delivery phase.
  6. Post delivery completes the procedure with documentation and plans for ongoing maintenance, including site metrics.

Six Phases Web Development
Web Colloboration enables the remote development of individual activities.

Learning Web Design