Web Development Team
Works with client to obtain client's business objectives and to determine target audiences and audience needs. Business objectives and audience needs will guide decisions about signs and metaphors.
Designs and develops signs and metaphors for the site based on client and user needs. Creative roles use Human-Computer Interface guidelines,
design judgment, and the latest tools in the creation of signs and metaphors.
Provides technical expertise to implement signs and metaphors on the Web site. The technology underlying a Web site plays a supporting role in
the storage and delivery of signs and metaphors.
Metaphor and media
The range of rights and responsibilities conventionally associated with media.
- the media roles in which these rights and responsibilities are vested.
- the range of emerging electronic (computer) media.
- a theoretical perspective, "medium as process" that describes five spheres of invention -- mediators, characteristics, uses, effects, and practices, which interact to create and reinvent a medium.
- the rather indirect relationship between the realm of metaphor (characteristics) and the realm of rights and responsibilities (practice).
- a formal typology of media, grounded in "medium as process" that describes the relationships between media in a "media space". It will be argued from theory and example that this media space describes both competitions between media that lead typologically similar media to adopt similar practices, and unexplored areas where highly distinctive media might evolve.
- six clusters of established media, including interactive media, art media, correspondence media, publishing media, telephonic media, and broadcast media.
- a single vector of computer media that stretches through previously unoccupied areas of media space between these clusters of established media. Most of these computer media flank, but cluster with, one or another of these established clusters.
- for each cluster, the associated roles, the rights and responsibilities associated with each role, the computer media currently associated with the cluster, and likely new computer mediated competitors to established media in that cluster.
- for computer conferencing, the associated roles, the rights and responsibilities associated with each role, and the computer media that are likely to join it in being highly distinct from established media.
- It will be concluded that, although most current computer media should be highly similar to their established within-cluster competitors in terms of roles, rights, and responsibilities, that there are at least some computer media, including computer conferences and electronic bulletin boards, that clearly differ from established media and must be evaluated on the basis of actual experience of the medium.
Face-to-face interaction (face-to-face communication) is a concept in sociology, linguistics, media and communication describing social interaction carried out from one person to another without any mediating technology.