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Signs and Metaphors - Quiz

Each question is worth one point. Select the best answer or answers for each question.
1. Choose the one answer that best explains why signs and metaphors are so critical for engaging users.
Please select the best answer.
  A. Because they are designed with the target market in mind, they allow users to become comfortable with the tone and style of the site.
  B. Because they give users a window into the organization of the information architecture of the site content categories by establishing signs that remain the same from page to page.
  C. Because metaphors take advantage of familiar objects or ideas to help users to immediately understand new ideas or functions that are available on the site.
  D. Because signs help the users to interpret the metaphors of the site architecture.
  E. Because they use some text, but also colors, shapes, images and/or familiar ideas to help users quickly understand and become comfortable with the content and organization of the site.

2. In the development of signs and metaphors, who is responsible for: 1) Working with client to obtain client's business objectives and to determine target audiences and audience needs; and 2) Designing and developing signs and metaphors for the site based on client and user needs.
Please select the best answer.
  A. 1) Business, 2) Technical
  B. Both are Business
  C. Both are Creative
  D. 1) Technical, 2) Creative
  E. 1) Business, 2) Creative

3. Choose the two answers that correctly describe how the RFP helps you to plan for signs and metaphors.
Please select all the correct answers.
  A. It presents existing artwork from the client's marketing department.
  B. It points the design team to Web sites that the client has identified as displaying the desired style.
  C. It lists an overview of business goals that can guide prospective designers.
  D. It describes the current customer base and predicts who the Web site users will be.

4. In which three phases of the Web Site Development Process Model is the Site Planner used to gather information?
Please select the best answer.
  A. Discovery, Definition, Development
  B. Discovery, Design, Development
  C. Discovery, Definition, Design
  D. Discovery, Delivery, Post-Delivery

5. In the following answers, there are four correct statements about the Site Planner. Select the one answer that is not true about the Site Planner.
Please select the best answer.
  A. It lists questions that you will need to consider in planning Web site requirements.
  B. It includes questions about goals for the business and goals for the Web site.
  C. It asks about the procedures of approvals, schedules, communications, and payments.
  D. It asks about what features of the Web team's proposal resulted in the contract.
  E. It asks about legal, maintenance, training, success measurements, and navigation issues.