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Audience Analysis Impact on signs and Metaphors

Audience analysis is a task that is often performed by technical writers in the early stages of a project . It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as
  1. age,
  2. culture and
  3. knowledge of the subject.
After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.

Information Architecture
What assumptions about the user group are apparent

Assumptions - medical students are strong readers motivated to find the information they need.

This site is for free email supplementary life style interest.

Users are a limited group: female, youg (teens through 30)

This site is to educate blind or visually impaired people about how they can take advantage of web resources.

Text will be spoken by voice translation software, thus no metaphors or graphics.