| Lesson 4 || Site business model revenue strategies |
| Objective ||Describe Potential Revenue Strategies to establish your Business Model |
Potential Revenue Strategies to establish your Business Model
As you develop your site, consider how you are going to earn revenue.
You can attract people to your site, then court advertisers and partners to place ads on your site, or you can purchase space from other sites in your marketing niche.
Generate revenue online
Some of the ways to increase exposure to your site, and thus revenue, are shown in the following Slide Show.
Generate Revenue using Portal
A portal is a site that offers a centralized place for multiple goods and services. In effect, it offers "one stop shopping" on the Internet.
A portal is not limited to offering its own goods and services for sale. It acts as a gateway to what the Internet has to offer. More
specifically, it allows Web surfers specific channels that help them direct their surfing efforts more efficiently.
An effective Web portal offers:
- Essential "stickiness" for people to return to for convenience of their services in one place
- A sense of community for people to chat and pursue similar interests.
- An information source
- A revenue stream for other sites listing on the portal
The trick to creating an effective portal is finding clever ways to provide directional information as value added to the information a user wants.
A web portal is a web site that provides a gateway, or an entry point, to other resources on the Web. Examples of portals are www.msn.com, www.aol.com,
and www.yahoo.com. Web portals provide a broad range of features, services, and content.
Of special interest to the information seeker are portals that were organized in the form of a subject directory such as the Open Directory (www.dmoz.org).
As of the March of 2017 dmoz.org has been shut down.
Web directories consist of a topic categorization, including amongst other categories:
- Computers and Internet,
- News and Science.
To find information on search engines and directories from the Yahoo Directory, you will have to follow the topic hierarchy from the Computers and Internet category to the Internet, then to the World Wide Web, next to Searching the Web, and finally to Search Engines and Directories, which will give you several relevant sites and suggest several additional subcategories you can investigate to find what you need.
Directories organize the information in a natural manner, where the sites in the directory are compiled by human editors.
Navigating through a directory as an information-seeking strategy is useful for a novice but may lead to frustration depending on how specific the information need is and how many different categories the user needs to navigate through.
Also, there is the issue of coverage discussed earlier, as compared to the billions of web pages indexed by the main search engines,
the Yahoo Directory lists only several million web pages.
To overcome the problem of coverage, directory services either partner with a web search engine such as Google to provide supplementary
answers for their users' queries, or they power their own search using proprietary search engine technology.
Company name and Web site
Indirectly related to revenue in terms of company "branding," your company Web site name is important for many reasons.
It defines who the company is and possibly what it does. Remember, too, that limited options are available for domain names.
It is possible that you will create an e-commerce site for an already-existing company. If this is the case, you have to consider what to name the site.
If you are lucky, you will simply name the site after the company. Many site developers for large, multidivisional companies must create site names that reflect a particular company function or product.
On January 27, 2010, Sun was acquired by Oracle Corporation for $7.4 billion dollars based on an agreement signed on April 20, 2009.
You must create a name that adequately conveys the site's purpose, products, and services.
In the next lesson, the process of defining products and services will be discused.
Site Business Model - Exercise