Ecommerce Implementation  «Prev  Next»
Lesson 1

Ecommerce Site Implementation

Welcome to Strategies for E-Commerce Site Implementation, a course designed to teach you the technological issues associated with constructing an e-commerce Web site.
During this course, you will examine various strategies and solutions available for building an e-commerce site so that you can select the best possible methods for your unique organizational needs. Additionally, you will examine the administration of e-commerce sites and the integration of data into your existing business infrastructure. You will work on a series of your own course projects and various e-commerce topics, that will give you a chance to put the information in this course to use in the context of actual business scenarios.
What are the technological issues associated with constructing an ecommerce website?
Constructing an ecommerce website comes with its own set of technological challenges and considerations. Here are some of the most common issues associated with this process:
  1. Website Performance: An ecommerce website is expected to handle a significant number of concurrent users, especially during high traffic periods such as sales events. This calls for robust server infrastructure and efficient load balancing. Server response times, page load speeds, and overall website uptime significantly impact user experience and conversion rates.
  2. Scalability: The infrastructure needs to be scalable to adjust to varying demand. Traffic on ecommerce websites can vary dramatically; high traffic during sale periods can put a strain on resources if the system isn't prepared for it. Cloud computing and serverless architectures can offer solutions, but they must be implemented correctly.
  3. Security: Ecommerce websites deal with sensitive user information, including credit card details and addresses. Therefore, ensuring a high level of security is paramount. The website needs to be protected against potential security threats, such as data breaches and cyber attacks. Implementing SSL encryption, adhering to PCI DSS standards for payment processing, and regularly patching software vulnerabilities are some of the steps to ensure security.
  4. Payment Gateway Integration: It's crucial to integrate reliable and secure payment gateways for transaction processing. The payment gateway must support various payment methods and currencies if the website caters to an international audience.
  5. User Interface and User Experience (UI/UX): Designing an intuitive and user-friendly interface is a technological challenge that requires a keen understanding of user behavior. Mobile-first design is also important, considering the proliferation of mobile devices. The website must be responsive, ensuring it is optimized for display and interaction on various screen sizes and devices.
  6. Inventory Management: A real-time, accurate inventory management system is vital for any ecommerce platform. It's technologically challenging to maintain the sync between inventory databases and the website, especially when dealing with high volumes of transactions.
  7. SEO and Web Analytics: To ensure the ecommerce website reaches its target audience, it must be optimized for search engines. Technical SEO aspects such as URL structure, meta tags, sitemaps, and page speed optimization are crucial. Moreover, integration with web analytics tools is important for tracking user behavior, engagement, and conversion paths, helping in strategic decision-making.
  8. Personalization and Recommendations: Implementing AI-driven personalization and recommendation systems are technologically challenging but can significantly enhance user engagement and conversion rates.
  9. Multi-lingual and Multi-currency Support: For ecommerce businesses targeting global markets, it's essential to offer multi-language and multi-currency support. Implementing these features can be technically challenging, as it requires proper localization of content, handling currency conversion, and managing country-specific payment gateways.
  10. API Integration: Ecommerce websites often need to integrate with third-party APIs for various purposes like shipping, tax calculation, CRM, ERP, etc. Effective and secure API integrations are essential but can pose technological challenges.

In conclusion, the creation of an effective ecommerce website is a complex technological task that requires careful consideration and expert management of a variety of factors, ranging from performance and scalability to security and integration with payment gateways. Constant monitoring and adaptation to emerging trends and technologies are also crucial to stay ahead in the competitive ecommerce landscape.

E-Commerce versus E-Business

  1. E-Commerce: The process of buying, selling, or exchanging products, services, or information over computer networks.
  2. E-Business: A broader definition of E-Commerce that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.
  3. The terms e-Commerce and e-Business are often used interchangeably.

Course Goals

After completing the course, you will be able to:
  1. Develop a plan for implementing your e-commerce Web site
  2. Define your product, customer, and design goals to determine end user requirements
  3. Develop a storyboard to outline your site implementation plans
  4. Assess whether outsourcing is an option for your e-commerce Web site
  5. Determine the operating system, hardware, and software requirements for your Web site
  6. Design for system security at the operating system, server, and application levels
  7. Design your Web site for secure transactions and payments
  8. Describe protocols used to secure transactions, including Secure Sockets Layer (SSL) and Secure Electronic Transactions (SETs)
  9. Establish secure transactions through the use of digital certificates
  10. Assess server usage, capacity, and other factors affecting the performance of a Web site
  11. Manage and analyze your site for increased operating performance
  12. Determine the requirements for Web site administration and business integration
In this course, the concepts required for planning and implementing an e-commerce Web site will be discussed.
This information is presented using various SlideShows and simulations.
In the next lesson, the prerequisites for this course will be discussed.