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Lesson 5 Objectives, deliverables, and activities
Objective Describe how the Web Site Development Process Model's key elements help to organize specific tasks.

How do objectives aid the process?

Each phase of the design process has specific goals. To accomplish these goals, each individual role has specific objectives for each phase. The objectives tell you what is most important in each phase. Because Web projects are typically developed for a client organization (internal or external to the development team's organization), one role may be responsible for multiple objectives, depending on whether an internal or external development team is involved.
For example, in the Discovery phase, the objective of a client's business role is to communicate the business needs to a development team. However, the objective of the business role of an external Web development team is to obtain a Statement of Need or RFP from the client.


Each phase in the Web site development process has one or more deliverables. These may be documents, artwork, or online prototypes.
For example, some deliverables in the Definition phase include the project proposal (business), the creative timeline (creative), and the technical timeline (technical).
Team members representing the different roles may collaborate to create one deliverable, or each may contribute separate deliverables in any given phase of the process.

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The key deliverables for each phase are the following:
  1. Discovery: Statement of need or RFP: description of Web site project needs.
  2. Definition: Proposal (general description of proposed solution) and project approval (signed contract or internal approval)
  3. Design: Creative, navigational, and editorial briefs, requirements Definition (functional specification), and design and architecture specifications (technical specification)
  4. Development: Development of Web site project in accordance with specifications created during the Design phase
  5. Delivery: Delivery of the product to the client and implementation
  6. Post-Delivery: Maintenance of the site and follow-up
We will explore these phases and associated deliverables in greater detail in the next module.

Activities tell you how

Another element within the Web site development process is activities, which describe how to achieve objectives. Each role performs one or more activities in order to achieve its objectives. For example, in the Design phase, the technical role identifies security requirements, creates and presents a data model diagram, and defines application model requirements.
The following MouseOver illustrates how each of the document deliverables relates to the Web Interaction Model:
Who is the client? The next lesson will help you determine this.

Product Development Phases

Click the link below to review your knowledge of the six phases of the Web development process.
Product Development Phases