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e-commerce Products and Services Quiz

Each question is worth one point. Select the best answer for each question.

1. Your company has decided to engage in advertising for your already-existing Web site. You feel that some alternative means of generating revenue exist. Of the alternatives given below, which is the best available option?
Please select the best answer.
  A. Portals and subscriptions
  B. Banner ads
  C. Sell hard goods
  D. Sell soft goods

2. You wish to sell two new user tracking software programs that you and your team have written. You do not wish to allow customers to download the programs due to their size (over 200 MB each). Instead, you want to have customers upload information so you can mail them the CD containing the software. In regard to e-commerce, what type of good are you selling?
Please select the best answer.
  A. Hard goods
  B. Portal goods
  C. E-commerce goods
  D. Soft goods

3. You have been invited to attend a meeting that discusses the viability of the Web site in regard to an existing marketing campaign. You will discuss the product's current image and how the new Web site will complement this image. Of the options given below, which is the best word that describes these concerns?
Please select the best answer.
  A. Business mapping
  B. User targeting
  C. Branding
  D. Target marketing
Correct answers:

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