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Target Audience for SEO Strategies

This article is geared towards:
  1. Beginner SEOs or online strategists who want to maximize their return on investment.
  2. Familiarity with Search and industry tools
  1. Google Search Console
  2. Search Analytics, like Google Analytics
Building an SEO Strategy is a multipart process. For this article, we will look at the following 4 steps using Webmaster Central as the mock company.

4 steps to Building an SEO strategy

  1. Understand searcher persona workflow
  2. Determine company and website goals
  3. Audit your website to best reach your audience
  4. Execute and make improvements
For the purpose of this article, I will act as the SEO for Google Webmaster Central Blog.
Search Console Components
Search Console Components