For example, if your page ranked number 11 for a query, and the user saw only pages 1 - 10, this would not count as an impression.
Search Analytics (2016) consists of the following 4 checkboxes
1) Clicks 2) Impressions 3) CTR 4) Position
2. Average Position: Average position = average top position for the query
To calculate average position
, we take the top ranking URL from your site for a particular query, but often across different users.
Example: database life cycle
#5 for relationaldbdesign
Disregard the later positions of the query for the search.
Sample query: Google Blog for site owners
Qualified means if a user arrives at your site or sees your site in "Search Results", there is a realistic chance that they would like your content and convert. You want to rank for terms that represent qualified traffic, so that users will be satisfied with the search results.
"Qualified" = realistic chance of the user being satisfied with your site
This means their original motivation behind entering the query is congruent with the content they encounter at your website.
Focus on ranking for qualified traffic instead of ranking for search terms where the users will be unsatisfied with the results. De-emphasize irrelevant search queries during the improvement of your site.
It is a more effective strategy to focus on your site receiving qualified traffic rather than trying to rank for terms where users would be unsatisfied with the result. For example, while the "Google Webmaster Central Blog" has impressions for the standalone query "google", this query will not bring us qualified traffic because it is too generic. Those searchers likely want the Google home page. Therefore, we can de-emphasize unqualified queries like "google" during our site improvement.