How to Examine Top Landing Pages by Clicks in Google Search Console
Google Search Console (GSC) provides a Performance report that shows which pages bring visitors to your site from Google Search. By sorting this report by Clicks, you can quickly see your top landing pages and decide how to improve them for users and search engines.
Prerequisites
- You have verified your site in Google Search Console.
- You can log in at search.google.com/search-console.
Step 1: Open the Performance Report
- Select your property:
After logging in, choose the correct property (domain) for your website. - Open the Performance report:
In the left-hand navigation, click Performance (sometimes labeled Performance > Search results).
Step 2: Switch to the Pages Tab
- Choose the Pages view:
At the top of the Performance report, click the Pages tab. This view shows individual URLs from your site rather than search queries. - Adjust the date range (optional):
Use the date selector near the top of the report to choose a period such as the last 3 months or last 12 months. Longer ranges help reveal stable top performers; shorter ranges highlight recent changes.
Step 3: Show and Sort by Clicks
- Confirm your metrics:
In the metrics row above the chart, ensure Clicks is selected. You can also enable Impressions, CTR, and Average Position for deeper analysis. - Sort landing pages by Clicks:
In the table, click the Clicks column header. Sorting in descending order brings your top landing pages—by total clicks for the selected date range—to the top of the list. - Drill down on a single page:
Click a page URL in the table to see the queries that drive traffic to that page, along with their clicks, impressions, CTR, and positions.
Example of Top Landing Pages by Clicks
| Page URL | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| https://example.com/blog/top-post | 1,250 | 5,000 | 25% | 2.3 |
| https://example.com/products/a | 980 | 3,200 | 30.6% | 1.8 |
| https://example.com/ | 750 | 4,100 | 18.3% | 4.1 |
How to Interpret Top Landing Pages
When you sort your pages by clicks, the URLs at the top are the pages most visited by searchers during the selected date range. Earlier we looked at queries that drive traffic; here, you are focusing on the actual landing pages where users arrive.
For each top page, ask the following questions:
- Is the page clear and well written for the primary intent suggested by its queries?
- Does the page provide a logical next step (navigation to related content, product purchase, sign-up, or other conversion)?
- Is the layout mobile friendly and easy to scan (headings, lists, calls to action)?
Pages that rank at the top of this list deserve special attention because they act as “front doors” to your site.
Using Impressions to Find High-Potential Pages
After examining pages sorted by clicks, you can switch your focus to impressions. To do this, click the Impressions column header.
Pages with many impressions are frequently shown in search results. Even if they do not yet receive many clicks, Google is signaling that these URLs are relevant for certain queries. For these high-impression pages:
- Review the title tag and meta description to improve click-through rate (CTR).
- Ensure the on-page content clearly addresses the user intent implied by the queries.
- Consider adding rich elements (FAQ content, structured data, clearer headings) where appropriate.
These pages are strong candidates for incremental optimizations that can yield more clicks without creating new content from scratch.
Optimizing and Linking from Top Pages
Once you identify your top pages by clicks and impressions, you can use them to strengthen the rest of your site.
- Accept that “top pages” may surprise you:
Your most visited pages may be tutorials, FAQs, or niche blog posts rather than the homepage. That is normal—optimize what users actually see. - Check user experience and conversion paths:
Make sure top pages are user-friendly and conversion-friendly. Add clear calls to action, relevant internal links, and intuitive navigation. - Use top pages for internal linking:
Given that these URLs already perform well in search, use them to link to high quality but lower-ranking pages. Contextual links (within the content) help users discover more of your material and can assist search engines in understanding topic relationships.
Connecting Search Console Data with Onsite Behavior
Google Search Console tells you which pages bring search traffic. To understand what visitors do after they land on these pages, use an analytics tool such as Google Analytics 4 (GA4).
By combining GSC and GA4 you can answer questions like:
- Do top landing pages have strong engagement (time on page, scroll depth) or do users exit quickly?
- Which top landing pages contribute most to goals such as purchases, sign-ups, or lead submissions?
- Where could better marketing or improved content raise both traffic and conversions?
Search queries and rankings are critical for bringing qualified visitors to your site, but they are only part of your overall online business strategy. Clear content, strong user experience, and thoughtful follow-up offers can turn search traffic into repeat visitors, referrals, and customers.
Exporting and Reporting
- Use the download icon in the Performance report to export your data to CSV or Google Sheets for deeper analysis.
- Consider connecting Google Search Console to Looker Studio to build dashboards that combine page and query data.
- Remember that GSC data typically has a 2–3 day delay and may be sampled for very large sites.