This module discussed how the elements of ecommerce can change practices within your company and potentially in your entire industry or market.
Specifically, you learned how to
- create market demand,
- draw attention to B2C sites, and
- keep online customers satisfied through good customer service.
In addition, you learned the distinctions between B2B, B2C, and emarketplace websites.
What are the types of business considerations you should apply to each type of ecommerce site.
We briefly discussed personalization, portals, and banner ads, and how they can be used to create one-to-one market 
experiences for your site visitors. We compared eprocurement
and supplier enablement B2B solutions, and how they appeal to buyers and sellers in the supply chain. In addition, we discussed the basic forms of payment processing. Finally, we discussed the impact of emarketplaces, and how they can change entire markets. We stressed how establishing or retaining brand is particularly important in ecommerce, whether you are a dot-com or a click-and-mortar.
Investments in ecommerce should be based on the particular needs of the business and should reflect the overall goals of the organization. Having completed the exercises in this module, you should now be able to:
- Describe the basics of creating demand and drawing attention to e-commerce Web sites
- Explain the importance and implementation impact of customer service for ecommerce
- Describe the effect of using one-to-one marketing techniques like personalization and portals
- Differentiate B2B from B2C sites
- Define supply chain and third-party service provider roles in e-business fulfillment processes
- Identify the advantages and disadvantages of payment processing for websites
- Justify your company's participation in emarketplaces
eProcurement which stands for electronic procurement or supplier exchange, is the purchase and sale of supplies, equipment, and services through a web interface or other networked system.