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ebusiness Conclusion - Quiz

Each question is worth one point. Select the best answer or ansewrs for each question.
1. E-Business requires the same kind of business planning that any other kind of business channel development requires. Specifically, what types of business issues need to be considered for e-commerce?
Please select the best answer.
  A. Branding, one-to-one marketing, personalization
  B. Fulfillment, shipping, inventory, order entry
  C. Lead generation, , customer service, signage
  D. Catalog design, response rate analysis, catalog shipping analysis

2. Your company is creating a B2C e-commerce site and you are responsible for planning the customer service section of the site. Customer support representatives are available via phone and email only from 7am to 7pm everyday. The contact information and support hours are already posted on the site. Which of the following customer service options can you add to enable customer self-service?
Please select all the correct answers.
  A. Order tracking
  B. Warranty information and breakage resolution terms on the Web site
  C. Offering online customer service through Chat
  D. Providing for Web-based discussion groups so that customers can share product usage experiences

3. Which of the following techniques might you use on your e-commerce site to establish one-to-one marketing?
Please select all the correct answers.
  A. Freight tracking
  B. Links to other related sites
  C. A portal interface where the user gets to choose and customize the content they see
  D. Enticing the site visitor to profile themselves

4. A small publishing house has just set up an e-commerce site that allows individual customers and bookstores to order books. They will also continue to use traditional commerce for bookstore customers who do not want to use the e-commerce site. Why should this company integrate their existing order and inventory systems with the fulfillment and order entry portions of their e-commerce site?
Please select all the correct answers.
  A. As backup in case the new Web traffic causes the inventory system to fail due to overload.
  B. By having all ordering traffic integrated through a single system, they can determine the overall supply chain requirements for the company.
  C. They want to track inventory for all sales channels to ensure order fulfillment.
  D. You will be offering unique products on the Web, so the order entry integration simply means you do not need to absorb the expense of a new order entry system.