Architectural Drivers  «Prev  Next»

Consumer Expectation - Quiz

Each question is worth one point. Select the best answer or answers for each question.

1. Market research for on-line shopping carts indicates that users are loading their carts, but are not completing their transactions. Which consumer expectation might be used as a driver to alleviate this problem?
  A. Instant gratification
  B. Global best quality
  C. Personal customization
  D. Pre-emptive service Global best price
  E. Global best price

2. You are a European Internet consumer most interested in reparability. Which type of consumer behavior best demonstrates your needs?
  A. Personal customization
  B. Global best price
  C. Pre-emptive service
  D. Global best quality

3. When considering whether to digitize a product, which of the following questions is it important to ask?
  A. What aspects of the physical product can be digitized?
  B. How do I digitize the product?
  C. Who is going to distribute the product?

4. The historic distribution channel is focused on which of the following elements?
  A. Quality
  B. Customer
  C. Distribution of goods
  D. Services

5. Understanding the role/stage of an e-Business is important to architecture for the following reason:
  A. It allows you to determine how successful the company is.
  B. It provides an indicator of the level of customer satisfaction.
  C. It allows you to assess how an e-Architecture solution integrates with the company's current offerings.

6. The dissociation from distribution channels and direct information flow from producer to consumer was characteristic of the static stage. Which two implications does this dissociation drive?
  A. Quality products.
  B. Availability of unfiltered (not "creatively enhanced") products to consumers directly from the producer.
  C. Loss of the middleman. Availability of choice to consumers from multiple sources of information.
  D. Transaction processing.

7. A characteristic of the interact stage was the ability of users to share information, but this left some businesses vulnerable to competition. Why? Select the two best reasons below.
  A. Competitors knew more about their potential customers.
  B. Consumers could share information about the product and its flaws.
  C. Portals provided better information services
  D. Competitors became aware of holes in product offerings and provided solutions.

8. What was one of the most significant developments of the interact stage?
  A. The development of community.
  B. The availability of large amounts of public information.
  C. The digitization of subscription-based information.
  D. The creation of content sites by subscription content providers.

9. During the interact stage, a company allows customers who have the capability to provide feedback and interact with the business. Which of the following is an example of functionality offered by a company in the interact stage?
  A. Integrated ordering
  B. Order placement
  C. Pricing and availability
  D. Payment processing
  E. Personalization

10. During the enact stage processes are characterized by their relationships and actions across entities. Which e-Business model emerged from the enact stage?
  A. The aggregator
  B. The infomediary
  C. The broker
  D. The agora model
  E. The alliance model

11. While in the relationship management stage a company is focused on information content and its relationship to the product. Which of the following is an example of functionality offered by a company in the relationship management stage?
  A. Pricing and availability
  B. Personalization
  C. Order management
  D. Integrated ordering

12. Select the five levels of context that must be considered in understanding context management.
  A. Objective context
  B. Situation context
  C. Consumer context
  D. Commitment context
  E. Presentation context
  F. Geographic context

13. Context management systems have the presentation front-end systems feeding to three distinct backend systems. Which three systems?
  A. Transaction processing systems
  B. Decision support systems
  C. Messaging systems
  D. Middleware systems
  E. Context management systems