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Business Metaphors - Quiz

Each question is worth one point. Select the best answer or answers for each question.
1. Which of the following actions defines a business metaphor?
Please select the best answer.
  A. Taking an existing business practice and translating it to the Web.
  B. Pushing technologies forward and supporting technical evolution.
  C. Resembling the electronic bulletin boards of the early Internet.

2. What are three examples of the importance of pre-browser Internet search technologies?
Please select all the correct answers.
  A. They allowed users to search in a more intuitive way using keywords or titles.
  B. They required small bandwidth and short download time.
  C. The efficiencies of these technologies remain today and still affect e-commerce.
  D. Search technologies provided customers and users with self-service document retrieval.

3. The face of the Internet changed significantly with the introduction of the browser. Which two technologies or capabilities would have helped a business selling services online increase sales?
Please select all the correct answers.
  A. POTS, or plain old telephone service.
  B. Online advertising and growing Internet use by businesses and individuals.
  C. PDF files as the standard for viewing Web pages.
  D. Multimedia content combining audio, video, and informational data to enrich the user experience.

4. What technology defines the structure and content of a Web page displayed in a browser?
Please select the best answer.
  A. Fat server.
  B. HTTP.
  C. Thin server.
  D. HTML.

5. Which four technologies are core to basic Web architecture?
Please select the best answer.
  A. The Web server, application server, HTML, and the PC.
  B. The Web server, HTML, HTTP, and the browser client.
  C. The Web server, HTML, HTTP, and the PC.

6. Your company uses a corporate extranet. Who is the target audience?
Please select the best answer.
  A. Partners, manufacturers, distributors, or other authorized external parties who need access to selected real-time information.
  B. Employees who need access to internal information.
  C. The general public seeking information about corporate business strategies.
  D. The general public seeking basic information about the company.

7. You are reviewing search engine technologies and are most interested in ordering Web sites so the most relevant sites appear first in the results. Which characteristic best describes this capability?
Please select the best answer.
  A. Indexing.
  B. Depth.
  C. Customizability.
  D. Ranking.

8. Protocols concerned with reliable end-to-end transport of data lie at which OSI layer?
Please select the best answer.
  A. The network layer.
  B. The data link layer.
  C. The transport layer.
  D. The session layer.

9. You want to create a Web page with interactive user messages, such as prompts and warning messages. Which language should you use?
Please select the best answer.
  A. HTML.
  B. XML.
  C. JavaScript.
  D. Enterprise JavaBeans.

10. Which three forces are driving change in e-business?
Please select all the correct answers.
  A. The need for increased revenue.
  B. Communication tools.
  C. Information tools.
  D. Technology legislation.
  E. Product technology.

11. As technology changes, pricing strategies come under pressure. Which explanation best supports a change in company pricing policy?
Please select the best answer.
  A. Companies can better manage customer habits and preferences by adapting prices on a per-person basis.
  B. More companies are moving from a product pricing structure to a service pricing structure.
  C. New communication tools give companies instant access to customer data for customer relationship management.
  D. Product life cycles have shortened, forcing companies to re-evaluate the types of products they provide.

12. Integrated manufacturing and shipping into a virtual network is an example of which lever of change?
Please select the best answer.
  A. Transaction.
  B. Relationship.
  C. Information.
  D. Solutions.