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One to one Marketing

One-to-one marketing (sometimes expressed as 1:1 marketing) is a (CRM) customer relationship management strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The concept of one-to-one marketing as a CRM approach was advanced by Kotler Marketing.
Only the term is new and the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.

Data-Driven Marketing
1) Affiliate Marketing:A website may contain a link to your ecommerce site. When a site visitor clicks that link and arrives at your website, the referring site receives commission or bonus.

2) Many portals such as Yahoo offer storefront property. Companies can purchase Web real estate from a portal and use that space as a channel for their goods and services. In this scenario, the company purchasing the property from the portal maintains their ecommerce site themselves.

3) Many portals offer web hosting where the portal provides a framework for a company's electronic storefront. Though the portal receives a hosting fee from the company, the company gets listed by the portal and thus takes advantage of the portal's high traffic.

4) Banner advertisements are ads that link to the advertising company's website.

5) Banner ads can also advertise contests. In order to qualify for the prize, consumers must provide basic data such as name, address, household income,age, and marital status. Once registered, if the consumer's name is drawn from the contest pool, he or she will receive a prize.