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Example representations of understanding Context

There are four graphical representations to understand context from:
  1. A product-centric perspective
  2. Commitment-based products
  3. Product centric perspective
  4. Situational product perspective

product-centric perspective
Product-Centric Perspective
Customer's Need:I would like an insurance quote on a 2020 Toyota Camry.

Objective Based Product

  1. I would like an insurance quote on a 2020 Toyota Camry. However
  2. I currently insure a Chevrolet suburban and a Ford festiva with your company
  3. I want to add the Camry to the same policy Mama used to drive the suburban is going to drive the Camry
  4. Dad (who used to drive the Festiva) is going to drive the suburban
  5. I want to add junior who just got his license to the policy junior is going to be driving the Festiva
  6. What happens if Mom and Dad switched cars ?
  7. I have my life, personal liability and homeowners insurance policy's with your company


Commitment-based products

Commitment-based products

Customer Needs: The following software will need to have the following requirements fulfilled.
Customer Requirement: I would like to consolidate my debt so I have less complexity in my life

Condition of Satisfaction

I will be satisfied when my visa MasterCard American Express and two personal lines of credit are paid off
I will handle my Diners Club and Discover on my own.

Plan of Action
  1. Home equity loan informational will be provided to customer by date December 11, 2024, 1:19 pm
  2. Customer will review information and decide whether to proceed by a certain date company will provide information necessary to process loan application by December 11, 2024, 1:19 pm
  3. Company will provide loan qualification status by date
  4. Company will provide loan qualification status by date
  5. Customer will provide payment for appraisal and other non refundable fees by date Jan-01-2022
  6. Company will issue payments to visa MasterCard American Express and two personal lines of credit on behalf of customer by May-17-2021
  7. Customer will acknowledge that all conditions of satisfaction have been fulfilled by Jun-17-2021

Product centric perspective

Product centric perspective

Customer's need: I need personal transporation.

Required Activity:

1) Provider, 2) Activity, 3) Product

Another product perspective
Another product perspective

Situational product perspective

Situational product perspective