Broadly, the community model comes in two basic varieties:
- Communities centered on relationships and
- those centered on tasks.
Communities centered on relationships
The former are informal communities that revolve around shared interests, ideas, topics, and goals.
In these communities, the development of relationships is the primary goal.
To maximize member involvement, community sites must offer maximum degrees of interactivity and personalization.
Task-centered communities generally are more structured and impersonal. The relationships established or augmented online are a means to a mutual end, such as enhanced profits. More specifically, Web communities are established between business partners, between businesses and their customers, between different groups of customers, within companies, and between individuals and groups devoted to particular topics.
In business-to-business (B2B) relationships, the community model provides all community members with the ability to share, communicate and exchange funds on secured networks, and resolve problems quickly and openly.
Internet communities offer exceptionally streamlined workflow processes between and within companies, where the functionality of key tasks is integrated and synthesized. This necessitates less personnel, paperwork, and software,
and boosts efficiency, thereby minimizing operating costs and enhancing profit margins.
Web communities are the beaches, parks and playgrounds of the community world.
Facebook, linked In and Twitter are all good examples of web communities which also explains their monetization models.