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Advertising Model - Exercise

Selecting an Advertising Model

Objective: Make a recommendation for an Advertising model for a given scenario.


This exercise is worth a total of 5 points. To receive full credit, you will need to make a recommendation for an Advertising model, based on a given scenario. Once you have completed your answer, you will submit your answer.


As in the exercise in an earlier module, you are acting as the eBusiness architect for an online grocery store.
You have the following company information, as before: The business employs 60 employees, has 15 delivery trucks, and currently operates in a single location, delivering five days a week and averaging 50 deliveries per day. Half of its business comes from online orders. The online ordering system has been operational for about two months. The company has a working eBusiness model but wants to expand, and has asked you to redesign its eBusiness architecture. As before, you are preparing for a meeting with the company stakeholders. However, on this occasion you will be making a recommendation on the type of Advertising model that should be used for the eBusiness solution. In preparation for this meeting, you need to compile a list of pros and cons to support your recommendations for each of the options.
In creating this list, you also want to anticipate the questions your audience is likely to raise.

Submitting your Exercise

Once you have entered your responses into each of the three text boxes, click the Submit button to submit the exercise. Remember that you must submit all of your answers to this exercise at once.


Based on what you know, your task will be to do the following:
  1. List each of the Advertising models that might be considered, and briefly describe them
  2. For each of the models, list three pros and three cons
  3. Make a final recommendation and document it, with brief supporting text for your selection
  1. Which advertising models might you consider?
  2. For each model, list three pros and three cons.
  3. Make your final recommendation with brief supporting text.