Search Engine Basics   «Prev  Next»

Lesson 2Why do people search on the internet?
Objective List various Reasons People search the Internet.

Reasons People Search on the Internet

Understanding Search Engine Results

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Each engine returns results in a slightly different format and will include vertical search results (specific content targeted to a query based on certain triggers in the query, which we will illustrate shortly).
Academics can research current articles in their field.

What is Dicover Traffic?

Discover traffic refers to website or app traffic that comes from users who have discovered the website or app through various means, such as search engines, social media, referral links, or direct visits. Discover traffic is also sometimes referred to as organic traffic, as it is not driven by paid advertising or other forms of marketing. Discover traffic is often considered more valuable than other types of traffic because it indicates that the website or app is being found through natural means, rather than through paid promotion or advertising. Discover traffic is typically driven by search engine optimization (SEO) efforts, such as keyword optimization, content creation, and link building, as well as social media engagement and other forms of online visibility. Analyzing and optimizing discover traffic can be an important part of a digital marketing strategy, as it can help businesses to better understand how users are finding and interacting with their website or app, and to identify areas for improvement. Tracking discover traffic metrics, such as search engine rankings, referral traffic, and social media engagement, can help businesses to refine their SEO and content strategies and improve their overall online presence.