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Lesson 2Why do people search on the internet?
Objective List various Reasons People search the Internet.

Reasons People Search on the Internet

Understanding Search Engine Results

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Each engine returns results in a slightly different format and will include vertical search results (specific content targeted to a query based on certain triggers in the query, which we will illustrate shortly). Academics can research current articles in their field.

What is Dicover Traffic?

Discover traffic refers to website or app traffic that comes from users who have discovered the website or app through various means, such as search engines, social media, referral links, or direct visits. Discover traffic is also sometimes referred to as organic traffic, as it is not driven by paid advertising or other forms of marketing. Discover traffic is often considered more valuable than other types of traffic because it indicates that the website or app is being found through natural means, rather than through paid promotion or advertising. Discover traffic is typically driven by search engine optimization (SEO) efforts, such as keyword optimization, content creation, and link building, as well as social media engagement and other forms of online visibility. Analyzing and optimizing discover traffic can be an important part of a digital marketing strategy, as it can help businesses to better understand how users are finding and interacting with their website or app, and to identify areas for improvement. Tracking discover traffic metrics, such as search engine rankings, referral traffic, and social media engagement, can help businesses to refine their SEO and content strategies and improve their overall online presence.

Using Meta Search

Did any of the types of information or Web sites in the lesson match your own information needs and interests?
Did a need for information on a particular topic of interest to you lead you to take this course in searching on the Internet?
Take a minute or two to consider the topics of information you would like to find for yourself on the Internet.
  1. If you are new to searching on the Internet and do not yet know where or how to find the information you want, write a list of what you would look for today if you knew how and where. The items on your list will give you opportunities to practice the search techniques and explore the search engines and directories that you will learn about.
  2. If you have experience in searching for information on the Web, write down, or just reflect upon, what types of business-related information (industry salaries, for instance, alternative suppliers, or perhaps a professional or trade organization in your field) or personal-interest information has been most difficult to find.

After you complete an exercise that takes you to a new search engine or directory service, or one that demonstrates a new searching technique, try searching for a topic from your list. If you are keeping a list, glance at it as you complete a module and add any new categories of information that you have discovered through the exercises and that interest you.

Metasearch Engine

Social bookmarking

Social bookmarking is one of the most widely used social-media techniques. These services allow you to tag news stories, blogs, videos, audio files, web sites, and other Internet-based services to share with friends. Tagged sites are then ranked (and searchable) according to the number of tags received. Legacy bookmarking sites:,, blinklist Examples of more modern social bookmarking sites include 1) Twitter, 2) Pinterest, 3) StumbleUpon, 4) Digg, 5) Reddit, and 6) Slashdot.

Social network

Social networks have gotten so pervasive that much like metasearch social thing, aggregators engines, social network aggregators have begun to arise. The concept socialstream, is to log in to one place and see all your updates from various social profilactic networks, photo sharing, and presence applications.