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Lesson 3 Search Engine Requirements
Objective What you need to take this course.

SEO Mindset

Search engine optimization is not for the faint of heart since it requires a lot of time and a lot of hard work. But what it does not require is a professional and anyone with time and the desire to do it can learn the most successful strategies of SEO. That is probably why there are so many SEO consultants in the world today. Anyone can be an SEO consultant and no official certification programs exist, and no industry standards guide the development of an SEO consultant. And from one aspect, that is good news for you since it means that you can become your own SEO consultant. And a good first step is to learn the information you will find in the following pages. Of course, not everyone wants to be an SEO consultant your goal in visiting this website might be simply to learn about the SEO process so that you can be certain your SEO consultant, or the SEO firm you are considering hiring, is doing the job they should be doing to help your web site rank high.
Two types of people will get the most out of the SEOTrance:
  1. People who are interested in being their own SEO consultants and
  2. people who just want to know how SEO works.
If you are an SEO expert, you will likely find that you are already familiar with the information contained in these pages.
For those of you who are new to SEO, you will find the information you need to understand and begin implementing SEO strategies that will help improve your search engine rankings and drive better targeted visitors to your site.

Evolution of Search Engines

After the creation of gopher, search as you know it began to mature. The first real search engine, in the form that we know search engines today, did not come into being until 1993. It was developed by Matthew Gray, and it was called Wandex. Wandex was the first program to both index and search the index of pages on the Web. This technology was the first program to crawl the Web, and later became the basis for all search crawlers. And from there, search engines took on a life of their own. From 1993 to 1998, the major search engines that you are probably familiar with today were created:
  1. Excite : 1993
  2. Yahoo! : 1994
  3. Web Crawler : 1994
  4. Lycos : 1994
  5. Infoseek : 1995
  6. AltaVista : 1995
  7. Inktomi : 1996
  8. Ask Jeeves : 1997
  9. Google : 1997
  10. MSN Search : 1998

Today, search engines are sophisticated programs, many of which allow you to search all manner of files and documents using the same words and phrases you would use in everyday conversations. It is hard to believe that the concept of a search engine is just over 20 years old. Especially when you consider what you can find today using Google.

Platform support

This course can be taken on Windows, Macintosh, or Linux platforms.


The only software you will need is the Web browser that you are using to take this course.
In the next lesson, you will learn about course resources.
Turn your website into an unshakable search engine leader with the only world-standard SEO software.
The power of top Google ranking is huge and this site will show you how to make your website show up as #1 for your target keywords, and be ready display in the search engine results. There is a definite science and a definite art to making websites rank #1, which is SEO, or search engine optimization. When it is done correctly, your business gets found by thousands of new people daily and will secure new levels of online profits and success.