e-business Architecture  «Prev  Next»
Lesson 3 Hardware Software Requirements for E-business-architecture
Objective Software required to take the E-business Architecture course

Computer and Software Course Requirements

Platform support

You can take this course on Windows, Macintosh, or Unix platforms.


Software helps to ease and automate many of our daily tasks.
While working your way through the course, an investment in personal software online, can be made at the


Electronic Business using eXtensible Markup Language, commonly known as e-business XML, is a family of XML based standards sponsored by OASIS and UN/CEFACT whose mission is to provide an open, XML-based infrastructure that enables the global use of electronic business information in an interoperable, secure and consistent manner by all trading partners. In the next lesson, the course resources will be discussed.

Theoretical framework of Advertising

Advertising as a tool of communication, but mostly as a marketing tool is subject to many theories and explanatory and normative models. Its contents and performed functions are not yet defined in general recognized theory. Present article focuses on the analysis of advertising in terms of its specific persuasive effort and communication process. Advertising seen as a process is based on the general scheme of the marketing communication process, with a number of specific features related to its content. The persuasive effort is related to creation of favorable attitudes or reinforcing existing attitudes. This process of persuasion is closely linked to the concept of attitude. Most theories of advertising have explored the connection between persuasion and attitude, identifying possible responses that the receiver can give to advertising information. Following lines develop these two important aspects associated with advertising theory, even if they are not the only issues that are debated in the literature.

Advertising Theory

Advertising can be considered a variable created by convergent interest expressed in the two major scientific areas: communication and marketing. With origins in the academic and the practice, advertising was tackled on the one hand, as a means of communication required by those involved in the current economic activities, on the other hand, and the solution to communicational problems of various organizations. The media, for example specializes in propaganda. Advertising and communication, in general, are components of contemporary economic and social system. In today's society, advertising has evolved into a complex system of communication, important for both organizations and the general public. The ability to deliver messages carefully prepared to its targets gave to advertising a major role in marketing programs of most organizations. Different companies, starting from the multinational firms and local firms attach increasing importance of advertising in order to present their products and services to important markets. In functioning market economies, consumers have learned to use the advertising information in their purchase decisions.