Report Views in Google Analytics

In Google Analytics 4 (GA4), reports offer a detailed look at your data, providing insights into how users interact with your website or app. Report views are designed around user-centric measurement, enabling you to understand the lifecycle of your users from acquisition through retention. The reports in GA4 are organized into the following key sections:

1. Realtime: This report shows activity on your site or app as it happens. It helps you monitor the immediate effects of campaigns or troubleshoot issues. Realtime reports can track active users, their geographic locations, the events they trigger, conversions, and more.
2. Lifecycle: This section comprises several reports that offer insights into the various stages of the user lifecycle:
   
   1. Acquisition: Shows where your users originated from, be it organic search, social media, direct traffic, or other sources. It gives insights into user acquisition trends, user engagement in the initial 30 minutes after acquisition, and the sources driving the most engaged users.
   2. Engagement: Details how users interact with your website or app after they’ve been acquired. This includes data on events, pages and screens, events per user, and more.
   3. Monetization: Offers insights into how your users convert or generate revenue, through data on purchases, revenue, average revenue per user, and more.
   4. Retention: Illustrates how effectively you retain users, with data on returning users, retention by cohort, churn analysis, and more.
3. Demographics: This report shows information about your users, including age, gender, interests, and devices. It can help you understand who your users are and what devices they use.
4. Tech: This section provides insights into the technology used by your visitors. It includes reports on the operating systems, device models, and browsers they use.
5. User: This section contains the "User Explorer", where you can analyze the behavior of individual users based on a unique identifier.
6. Events: This section shows reports on specific actions that users take on your site or app, like clicking a button or completing a purchase. You can view events by name or by parameters associated with the events.
7. Conversions: Here, you can track the actions that are valuable for your business. These are specific events that you've marked as conversions.
8. Analysis: This section contains advanced analysis tools for more complex and customizable reporting, such as the Exploration report, Funnel Analysis, Segment Overlap, Path Analysis, and more.

By utilizing these report views, you can gain a comprehensive understanding of your users' behavior, helping you make more informed decisions to drive growth in your business.

1. Table ~ Default
2. Percentage
3. Performance
4. Comparison
5. Pivot

There are five different Views available in most reports. The first icon organizes your report data into a table. This is the default view for many reports.
The second icon allows you to create a pie-chart (percentage) based on any one of the metrics in the report.
The third icon shows a bar-graph based on any metric you select. The fourth icon is the comparison bar graph view. It allows you to quickly see whether each entry in the table is performing above or below average. The fifth icon allows you to instantly see a summary report with graphs for the traffic you are analyzing.

Columns within tables can be sorted in both ascending and descending order simply by clicking on the column heading. The arrows next to the heading title indicate the order in which the results are listed. A down arrow indicates descending order and an upward arrow indicates ascending order.

By default, all reports with tables display ten rows. To display more than ten rows, go to the bottom of your report and click the dropdown menu arrow next to Show rows. You can display up to 500 rows per page.

You can use the Find box at the bottom left of your reports to narrow or refine your results. For example, if you are looking at the All Traffic Sources report and you want to only see traffic from the Google domain, you can type in Google and select containing
Or, to exclude all traffic from the Google domain, you would select excluding.