Digital Content and Direct Digital Marketing

Direct digital marketing is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using a postal address of the customer . Traditional marketing communications are divided into two primary types:

1. direct marketing and
2. mass marketing.

Direct marketing is a marketing method that uses such things as a postal address of a consumer to send addressable communications to a target audience.
Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective.

1. Mass marketing is a marketing method that broadcasts a message to a large audience.
2. The marketing message is not addressable, and is not easily tracked and measured.
3. Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.
4. Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on the mobile device of a consumer .
   Consumers opt in to receive messages.
5. Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.