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B2C Business Models

Intermediary, Affiliate, Merchant, Web-community]

While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services directly to personal-use customers. B2C or business-to-consumer companies connect, communicate and conduct business transactions with consumers most often by means of the Internet.
B2C is larger than just online retailing and includes
  1. online banking,
  2. travel services,
  3. online auctions, and
  4. health and real estate sites.